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college work II
THESIS - Trinity College Dublin
"The Apple Mac: Definitve Platform for Creative Professionals? "
Abstract
In the personal computer market, there are currently two established designs. One
design is associated with Microsoft/Intel based systems, while the other design is
based on Apple hardware and its proprietary operating system Mac OS X. The
Microsoft/Intel based system dominates business and consumer markets, while the
Mac has always been the choice of a particular type of user, specifically, creative
professionals.
Ultimately the Microsoft Windows operating system presents to the user an
equivalent set of tools. The Mac OS, however, continues to be the predominant choice
of creative professionals, in fields of desktop publishing and graphic design. This
thesis aims to investigate the apparent preference to the Mac OS in creative
professions, and puts forward possible reasons for its uptake and usage.
Download Here (tcd_thesis_neil_forrester.pdf)
THESIS - I.A.D.T. Dun Laoghaire
"The iTunes Music Store: Successor Model to High Street Media Vending? "
Abstract
Recorded music was a new concept at the dawn of the 20th century. Technology evolved from analog sound reproduction initially, to digital sound reproduction recently. The opening of HMV on Oxford Street, London in the 1920s supplied growing demand for recorded music. It marked the start of an era, best described as that of a music revolution. Record retailing became big business.
In latter years, cutting edge technology was at the forefront of the record industry. The advent of the internet in the 1990s as a mainstream, communications medium led to the adaptation of a new supply chain mechanism. Music was distributed faster and more reliably to the buyer,. However, downloading from the Internet began to bother the industry in 1997. Originally music downloaded form the Internet was an illegal infringement of copyright material.
When the iTunes music store was opened by Apple Computer Inc. in 2003, it was one of the first legitimate models by which buyers could legally download music. The soon resulted in a 70% market share of all legal downloads.
Apple CEO Steve Jobs at the time declared that they would not fight sue or ignore illegal downloading, but compete with it. The central question addressed herein, is whether the iTunes music store could be seen as a paradigm by which music in the future will be delivered to us. Analysts have coined the era as that of the Digital Music Revolution.
Download Here (iadt_thesis_neil_forrester.pdf)